10-2SG Pittsfield Tree Watch

Grant Application

10-3_Pittsfield_Tree_Watch.pdf

Grant Round:

2010 September

Grant Program:

Small Grants

Grant Type:

Other Grants

Grant amount requested:

1,560.00

Grant amount awarded:

$1,000.00

Please provide a brief description of the project for which you seek funding.

ELM STREET PROJECT Inspiration: Kunstler's The Long Emergency; The End of Suburbia DVD; An Inconvenient Truth (Plant trees; Drive less, bike more); PlaNYC 2030; transitionculture.org Trees are symbolic of life, growth and legacy. and the tree sitution in Pittsfield is "pathetic," DPW agrees. Removed trees are not being replaced despite a 2/2007 ordinance (unfunded) and any new (non-shade) trees are going to low-income areas to the neglect of other neighborhoods. Pittsfield lost 100s of iconic elms to Dutch elm disease, and has since undergone severe economic dislocation & demoralization from urban removal [sic], rejection of a mall project that went to next town killing downtown anyway; and GE closing in 1987. Middle and upper managers left, leaving PCBS all over the place. Population has dropped from 58,000 to 38,000. Elm Street retail district is almost a mile from downtown, the major arterial through the southeast middle/upper-class residential area, a perfect demonstration model for the possibility of private/public collaboration. This project will make a splash there, raise tree-consciousness and expand PTW’s urban forestry initiative by encouraging others to plant trees on their own. When the City doesn't do it, citizens will have to. Even the councilor who sponsored the tree-replacement ordinance has just planted his own American elm! What we're doing -- * Half-mile of tree-planting * Business Improvement District (BID)-- Enhancement and events * Sunday afternoon car-free Bike & Hike A half-mile linear park in a neighborhood of small (42% sole worker) businesses. There are only 20 existing trees. We propose 16 low-growing trees under wires on the south side, and 13 tree-belt shade trees on the north side, for a total of 29. Final totals may vary per DigSafe findings and fund-raising support. Research shows that people are willing to spend up to 11% more in a tree-lined shopping district. The Elm Street Partnership, which PTW organized, are donating funds. Greg Ward of Ward's Nursery, a board member of Center for Ecological Technology on Elm St., is giving us a price break on trees. Volunteer labor (dig, plant, after-care), including Boy Scout Troop 20, publicity and tools, mulch and transportation from city sources are in place. Five area councilors and Parks & Open Space, DPW and Highway managers are in support. Planting will occur in late April/early May 2011.

Project Summary

Pittsfield Tree Watch received a grant in 2010 to match a MA DCR grant to fund the Elm Street Project - the planting of 30 trees along a commercial area in Pittsfield to attract business and increase the city's relationship with nature and health. PTW is an ad hoc citizens group that preserves existing trees and encourages new tree planting and is working towards a Pittsfield urban canopy to be reconstituted and maintained to raise awareness and enhance community prosperity while conserving energy and lowering CO2.

Primary Issue Area:

Land & Water

Please break-down/categorize the program expenses:

Proposed ItemEstimated $ Amount

29 Trees @ $100

$2,900.00

Stakes & Arbor Tape

$580.00

ESP Window Decals

$30.00

Whom does your group need to make this project happen?

Please explain how your group will engage members from your community in this project.

Participants have been enrolled through personal contact, ongoing visits and emails. Outreach through daily and weekly paper coverage & PCTV. BID activities to encourage greater pedestrian presence: Words to Walk By (Haikus, Storying Around, aphorisms, Simon Says permissions in store windows), informational scavenger hunt, swing dancing; seasonal events; bike route signs; ethnic food festival; heealth, fitness & beauty week; school bank music, et al. Numbers Count created by banks branches and CPAs. Energy Audit event. Vintage Baseball event with The Elms Team at Deming Park. Indiviual specialties developed, worth a detour. Merchant interview series on PCTV. Each donor will receive an Elm Street Partnership decal for display on a front door or window.

If your group receives a NEGEF Grow grant, how do you plan to pay for remaining expenses?

$ AmountSource

$1,560.00

NEGEF Grant

$1,950.00

Elm Street Project

Please list these materials or services

$ AmountItem

$600.00

6 Sets Tools

$80.00

2 Post Diggers

$165.00

Mulch & Delivery

$2,040.00

Labor

$725.00

$25 per tree

$30.00

Ground Marker

$860.00

Trucks, 2 Men, 4 Hours

$350.00

Enroll; Adm., commun.

$20.00

Phone calls

Please describe what changes will occur in your community and its environment when your group's project is successful.

* Increased pedestrian presence as "transportation" and for recreational exercise (visual) * Several vacant storefronts will be filled (visual) * Lowered speeding (police) * Lowering CO2 levels, conserving energy * Other neighborhoods will be inspired to do their own planting (visual) * Increase in public/private projects citywide * A new item for Green Commission's ICLEI report re tree-planting for energy conservation & lower CO2 levels. * Another plus for recertification of city's Tree City USA status * Tree siting to be included in future energy audits (CET, WMECO, Berkshire Gas & MassSave) * Research shows people are willing to spend up to 11% more in a tree-lined retail district. (merchant reports). * Possibiity -- tax deduction for private tree-planting on public land * Hawthorne Effect -- Even a small change produces greater changes. Participants will start coming up with other things to upgrade this street as a destination: One picture is worth 1,000 words. Seeing is believing

Please list how many people in your community your group expects to actively engage in this project.

100

What relevant skills do current members of the group have to help move the initiative forward?

Astrid Hagenguth, former corporate communications executive; zone mgr., 2005 NYC tree census; organized "The End of Suburbia" DVD (www.postcarbon.org) screenings for 3 leadership groups; instrumental in Pittsfield joining US Mayors Climate Protection Agreement, ICLEI and establishing Green Commission; organized task force for and wrote Pittsfield Master Bike Plan, Don Allen -- former Bausch & Lomb general counsel; has own arboretum; drafted comprehensive tree ordinance; provides tiller and front loader for our tree lot. Joseph Guertin -- retired engineer, manages our 48-seedling tree lot at Canoe Meadows. Lisa Bozzuto -- M.A., Forestry, inspired by PTW to start Trees Please in Gt. Barrington, MA David Frazier -- 10 years with U.S. Forest Service June Ann Mason, retired AA, Vogue, Berkshire Life & Kate Berch, homemaker -- managing Heritage Tree Project. Pat Pritchard & Beth Putnam, Master Gardeners