BerkShares exists to strengthen the economic, social, and cultural fabric of the Berkshire region by rooting prosperity in local relationships. Our overarching goal is to ensure that the wealth generated here stays here circulating among our businesses, farmers, artisans, and community institutions so that every dollar spent supports livelihoods, fosters resilience, and builds a thriving local identity. By promoting the use of a community-based currency, BerkShares empowers residents and visitors alike to choose local first, reinforcing the unique character and independence of the Berkshires.Our work is driven by the belief that a resilient economy is built not only on financial transactions, but also on trust, reciprocity, and shared values. We see BerkShares as a tool for education and connection helping people understand the impact of their spending decisions and inspiring a culture of mutual investment between consumers, businesses, and institutions.In becoming active, we aim to address both immediate challenges and long-term opportunities: protecting our community from economic leakage, providing pathways for small business growth, and encouraging innovation in how money serves people and place. Ultimately, our goal is to demonstrate that a regional economy can thrive when grounded in community, cooperation, and care for future generations.