to change trash and recycling procedures and outcomes in Chelsea Massachusetts with the goals to 1) increase curbside recycling by residents so that the city's recycling rates improve from a woeful baseline of 7% of all tonnage (compared to a statewide average of 26%); 2) reduce trash on the streets as measured by the number of "egregious trash" offenders in our target neighborhood; and 3) support these changes by passing new city ordinances that encourage improved recycling and reduced street trash.